Tourism is a fundamental pillar of the Territory's economy and contributes across a range of industries. Tourists arrive in the Northern Territory and spend money on attractions, meals and accommodation - leading to broader economic benefits. Improvements in tourism products and services enhance the Territory's liveability and enjoyment for residents, while encouraging visitation and spend in the regions. Tourism no doubt brings tremendous economic value through visitor spending, but it is also an important source of job creation.

Tourism NT subscribes to and conducts economic and industry monitoring that covers key performance indicators such as the value of tourism to the Northern Territory economy and the stability of the Territory's tourism industry through the number of tourism businesses.

The Northern Territory’s tourism industry strategy 2030 sets the direction of tourism in the Territory for the next 10 years.

The plan sets an ambitious target of between 2.51 million and 3.03 million visitors, accounting for between $3.01 billion and $3.67 billion in total expenditure by 2030.

The holiday visitor target is set between 1.18 million and 1.45 million holiday visitors by 2030, accounting for $1.46 billion to $1.79 billion in holiday visitor expenditure.

For more information, go to the Tourism NT website.

Last updated: 16 December 2020

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